.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Setting the tone for the new season of intimate weddings, ethno-fusion high street retail brand - Indya, launched a summer festive capsule collection in collaboration with designer Payal Singhal. Created for the new age bridesmaid, this fresh line of celebratory wear sees Payal’s modern Indian sensibility and bohemian edge blend withIndya’s playful elegance and current designs.
The capsule comprises of 64 stylish separates including drop crotch pants, shararas, jumpsuits, pre-stitched saris, jackets, tops, kurtas, and dupattas. Forming the building blocks of a festive wardrobe, the separates can be pieced together to create stunning head-to-toe looks or worn separately with existing closet pieces. A sorbet colour palette of blush pink, mint, powder blue, and grey with pops of lemon yellow and navy have been spruced with Payal Singhal’s trademark gypset and tribal embellishments for an end-result that is equal parts playful and poised.
Along with being fresh, flattering, and versatile, what steers this collection is inclusivity. Available in sizes XS to 4XL selectively, the collection has something for every experimental and fashion-forward woman out there.
Speaking about the collaboration, Payal Singhal shares, "Spring is all about new beginnings, and that is precisely what the Payal Singhal for Indya collaboration stands for. Our endeavour has always been to be an all-encompassing label that offers something for everyone at every price point. We wanted to do a collection that makes the Payal Singhal signature more approachable and attainable, and for that, Indya made for the perfect brand to work with. Their clothes are glamorous, current, and affordable made for a woman who is a modern, confident, independent, and stylish global citizen. Fashion is a form of self-expression for her, and this is exactly the kind of woman we as a label design for.”
Tanvi Malik, Co-founder Indya, added,“Indya’s design philosophy has always been centered around the multi-tasking millennial woman who wants her occasionwear wardrobe to not only be glamorous but also affordable, functional, and fuss-free in styling. We’ve always endeavored to break the cultural code and make clothes that are extremely now,utilitarian and flatter women in all their beautiful shapes and sizes.Payal’s designs aesthetically bring out just that value. Priced between INR 1200-4950, this collection is a step forward in democratizing designer fashion for the Indian woman.”
The collection is available at Indya’s exclusive brand stores and key large format stores across the country, and the brand’s website, www.houseofindya.com.
The capsule comprises of 64 stylish separates including drop crotch pants, shararas, jumpsuits, pre-stitched saris, jackets, tops, kurtas, and dupattas. Forming the building blocks of a festive wardrobe, the separates can be pieced together to create stunning head-to-toe looks or worn separately with existing closet pieces. A sorbet colour palette of blush pink, mint, powder blue, and grey with pops of lemon yellow and navy have been spruced with Payal Singhal’s trademark gypset and tribal embellishments for an end-result that is equal parts playful and poised.
Along with being fresh, flattering, and versatile, what steers this collection is inclusivity. Available in sizes XS to 4XL selectively, the collection has something for every experimental and fashion-forward woman out there.
Speaking about the collaboration, Payal Singhal shares, "Spring is all about new beginnings, and that is precisely what the Payal Singhal for Indya collaboration stands for. Our endeavour has always been to be an all-encompassing label that offers something for everyone at every price point. We wanted to do a collection that makes the Payal Singhal signature more approachable and attainable, and for that, Indya made for the perfect brand to work with. Their clothes are glamorous, current, and affordable made for a woman who is a modern, confident, independent, and stylish global citizen. Fashion is a form of self-expression for her, and this is exactly the kind of woman we as a label design for.”
Tanvi Malik, Co-founder Indya, added,“Indya’s design philosophy has always been centered around the multi-tasking millennial woman who wants her occasionwear wardrobe to not only be glamorous but also affordable, functional, and fuss-free in styling. We’ve always endeavored to break the cultural code and make clothes that are extremely now,utilitarian and flatter women in all their beautiful shapes and sizes.Payal’s designs aesthetically bring out just that value. Priced between INR 1200-4950, this collection is a step forward in democratizing designer fashion for the Indian woman.”
The collection is available at Indya’s exclusive brand stores and key large format stores across the country, and the brand’s website, www.houseofindya.com.