Payal Singhal shares her milestones, inspirations, and the need for breaks to fuel creativity
As she celebrates 25 years of her label this year, Brides Today caught up with the iconic designer to learn more about her work, what inspires her, how she unwinds, and everything in between.
Brides Today: You’ve taken your brand to the world with your travelling trunk show. How has the response been?
Payal Singhal: Living in New York for six years during the early years of my business shaped my understanding of what global Indian women want for their festive wardrobes. We came up with the concept of our designer trunk show two decades ago, but it’s now known as the PS Travelling Trunk Show. The concept itself was unheard of back then. Indians were used to shopping at exhibitions. The idea of an intimate, luxurious trunk show, where one could interact with a designer and shop in a curated environment, was new. It’s been very well received and an important part of our sales strategy ever since.
The first one was held in the recreational centre of a Manhattan building, with a capsule collection of 20 pieces. Ever since, the trunk shows have only grown in reach and popularity, travelling every summer across London, New York, New Jersey, Chicago, Los Angeles, Long Island, Vancouver and Houston, with new cities added to the roster every season. While we are headquartered in Mumbai, our operations are global, and we have been catering to South Asian brides across the world for 25 years now.
BT: Describe a Payal Singhal woman.
PS: The quintessential #PSGirl is well-travelled, individualistic and fashion-forward. She is rooted but isn’t afraid to venture beyond boundaries. She is cool, confident and a connoisseur of art and culture.
Brides Today: You’ve taken your brand to the world with your travelling trunk show. How has the response been?
Payal Singhal: Living in New York for six years during the early years of my business shaped my understanding of what global Indian women want for their festive wardrobes. We came up with the concept of our designer trunk show two decades ago, but it’s now known as the PS Travelling Trunk Show. The concept itself was unheard of back then. Indians were used to shopping at exhibitions. The idea of an intimate, luxurious trunk show, where one could interact with a designer and shop in a curated environment, was new. It’s been very well received and an important part of our sales strategy ever since.
The first one was held in the recreational centre of a Manhattan building, with a capsule collection of 20 pieces. Ever since, the trunk shows have only grown in reach and popularity, travelling every summer across London, New York, New Jersey, Chicago, Los Angeles, Long Island, Vancouver and Houston, with new cities added to the roster every season. While we are headquartered in Mumbai, our operations are global, and we have been catering to South Asian brides across the world for 25 years now.
BT: Describe a Payal Singhal woman.
PS: The quintessential #PSGirl is well-travelled, individualistic and fashion-forward. She is rooted but isn’t afraid to venture beyond boundaries. She is cool, confident and a connoisseur of art and culture.